Competition or Cooperation?
According to RWA
National, the romance genre generated $1.4 billion in book sales last year.
They also affirm that the typical romance reader buys and reads 36 books per
year. These figures support my contention that there is no need for competition
in the romance book field.
I didn’t say romance authors do not behave
in a competitive manner, some do. I’m saying with such a huge market,
there is no need for competition among us. There are enough sales to go around.
Some competition can be good, making an author work harder to improve her craft
and produce an even better book. However taking that to the “nth” degree by
putting nasty reviews on other authors books, slapping a low rating on a book
to take another author off Amazon’s or Barnes & Noble's best-selling list is beyond competition. It’s sabotage.
And if you think these
tactics improve your sales, you are mistaken. Tactics like these drag you down,
drain you of positive energy, take up time you could spend writing and making
new friends through social media. Sabotage is ineffective in destroying
your “competition.” Jealousy and competitive feelings rob you of the ability to
succeed.
Don’t forget that writers
are readers, too. I don’t think I’ve ever met a romance writer who wasn’t a
romance reader as well. Writers who are competitive instead of cooperative will
find their sales ailing. Don’t overlook the positive value of winning writers
as readers. Writers who read your work and like it will buy your books and recommend
them to others.
Writers talk. If you have
snubbed other writers or actively tried to hurt the sales of another writer,
that news travels fast. Writers will avoid your books like they are
contaminated.
What does cooperative mean? It means stopping by others’ blogs,
leaving comments. Share your space by having guests on your blog. Write about a
book you’ve read and liked. Leaving an honest, positive review on the book of
another writer on Amazon and Barnes & Noble may win you a reciprocal
review. Or it may not. That’s not the point. Not everything is tit for tat.
Creating positive energy around yourself by helping others succeed brings good
feelings to you and help when you most need and least expect it. Neglecting to
put aside time to back others could get you their cold shoulder when you need
support; and we all need a boost from time to time.
Sure it takes
time to put yourself out for others. If you do it, you won’t regret it. You reap what you sow in this business.
Please share your opinion in a comment.